Moolah

I’m in the money…I’m in the money. Ummm…are you really though? If you’re still working on it, this section is all about growing that piggy bank of yours. Below are some nifty resources we’ve found to help you do just that.


Pricing

Estimating Fees
From photographer Tony Luna, a thoughtful treatise on how to communicate with your client about what they want, and how much to charge for your work. Part of a series of articles from Photo.net on “Lifecycle of a Freelance Photography Job.”

Business of Wedding Photography: Price Structure
Guide from Photo.net, drawing upon the advice of a panel of expert wedding photographers, who discuss factors to consider in determining a price structure, what to include in a basic wedding package and expenditures an average client is willing to make.

NPPA: Pricing Photography
Tips from the National Press Photographers Association business practices resource center.


Tools and Formulas

NPPA: Cost of Doing Business (CDB) Calculator
Free online calculating tool from the National Press Photographers Association to help photographers factor in expenses when they set rates.

Formula For Pricing Real Estate Photography
Clever and simple pricing calculation formula based on – yes, you heard it right! – local furnace repair prices, shared by a successful real estate photographer.


Pricing and Negotiating from the Client’s Perspective

Working with an Assignment Photographer
From American Society of Media Photographers, a guide to estimating and negotiating a job from the client's perspective.

Why Does Custom Photography Cost More?
Article aimed primarily at consumers to explain in detail the prep time, travel, session time, image uploading and editing, and other factors that are taken into account in setting custom photography rates. Useful resource for educating wary clients.

Success Stories

How a photographer generated over $100,000 through Facebook
Learn how photographer Craig Finley turned his photography hobby into a six-figure business through Facebook and the power of social media.