The “relationship,” as we call it here at Emancipated Artist. Both
you and the client need each other and at the same time speak
different languages. We want to help you get on the same page and
learn “client speak” before it’s too late. Check out the links
below…and remember they are people, too.
Marketing Fundamentals
Writing Your Photography Marketing Plan
From Matthew Kauffmann of the Black Star Rising agency, this post
is part of a multipart, ongoing series on marketing plans, covering
such topics as mission statement, goals, determining target markets
and SWOT analysis.
Zen and the Photography Client Experience
Thoughts on marketing with a focus on the client’s point of view,
excerpted from John Harrington’s book, Best Business Practices for
Photographers, 2nd Edition. Discussion of five stages that clients
go through during the process of working with a photographer:
anticipation, trepidation, inspection, fulfillment and
evaluation.
Marketing Case Study: Putting Together a Creative Promo
See how photographer Casey Templeton creates promotional boxes
filled with multiple “collectible” items that highlight his
portfolio, mails them to clients nationwide, and generates an
“overwhelming” response.
The Mix - The Marketing Formula of Successful Photographers
Photography consultant Selina Maitreya has years of experience
advising professional photographers about the business side of
their art. Her "formula" for success is decidedly holistic: There
are eight key components, but the real secret is to avoid the
natural tendency to work on just a couple of areas and then forget
about it. Maitreya explains why you need "the whole enchilada,"
rather than just trying one strategy for a while to see if it
works. Also, great advice about creating a marketing budget based
on business goals, and "layering" social networking tools on top of
more traditional marketing channels.
Using Social Media
Five Ways to Use Social Media Sites to Boost Your SEO
Practical suggestions from Japan-based freelancer and writer John
Lander. To boost search engine ranking for his images, Lander
estimates that he spends about 50% of his marketing efforts on
social networking sites: tweaking captions/keywords, tweeting photo
galleries, adding them to Facebook, using StumbleUpon, etc.
Using Twitter
List of suggestions by Scott Bourne of Photofocus: “Since I
actually live in the real world, where commerce is the engine that
makes things move, I believe in the Internet as a marketing medium.
I believe it has other value, but I also believe photographers
would be remiss if they don’t take advantage of the online tools
that exist to market their work.”
Twitter
for Photographers
Overview of the many potential benefits of Twitter for
photographers, written by fine art, travel, wedding and portrait
photographer Quana Mestrich. Great list of business- and
marketing-related tweeters in the profession.
Linking to Photos
From the PhotoShelter blog, a concise guide to using social media
to build links to your photos.
